What Color of Zipper Boxes Is More Popular for Gift Packaging?
Let's take a moment to appreciate the role of color in gift presentation. When a person receives a gift, the first thing they see is the color, which has a strong psychological impact, even before they see the text or logo of the gift package. Color directly speaks to the recipient's emotions and sets the tone for the whole unboxing experience. For example, deep burgundy has an elegant feel and looks classy, which is good for gifts like jewelry or fine spirits. On the other hand, a bright cheerful yellow enhances happiness and makes a great fit for gifts for birthdays or a just because surprise gift. For brands, selecting a color has to be more than an aesthetic choice. Each color evokes a certain feeling like trust, excitement, calm, or joy that are directly transferred to the consumer to form an emotional connection before they see the product. This is the reason why color psychology has to be the first thing brands consider when selecting a color for their gift boxes. This is an excellent example of how the emotions of a color can reflect the underlying values of a brand.
When it comes to gift packaging, what colors and design styles are on trend? Gift packaging in white, black and kraft brown colors are still popular and versatile. But the trends in box colors are more exciting than ever. Earthy colors like sage green, dusty blue and terracotta are tones uplifting. They warm and craft an authentic offering for the consumer who wants the product to feel good on the inside and outside. On the other side, there are bold colors like emerald green, cobalt blue and magenta. They are trendy and vibes of significant statements, whether on display on shop shelves or wowing customers. Luxury packaging is never complete without metallic touches like soft gold and rose gold. Soft gold and rose gold remain top trends in packaging for that extra touch of shimmer and class. The best part is that modern packaging in zipper boxes can coordinate with any of these finishes including gloss, matte, softer, and foil stamp to keep branding on the same trends.
How to Build Brand Identity with the Right Color Choices
The colors included on your packaging should never come to mind last; it is a major part of your brand's visual identity. How packaging color works with your brand is the focus of this paragraph. When your customers see their orders packaged in a certain color box, they should associate it with your brand. This packaging color strategy helps customize your containers, packaging, and boxes to become a marketing asset for your brand. Think of cosmetic and natural ingredient brands. Their packaging of soft greens and creams helps tell their and your brand's story. They coordinate beautifully. A black and silver packaging color for tech gadget brands tells a story of innovation and precision. When they are applied to your boxes, a marketing color strategy turns every packaged order into an advertising box. Color is a strong brand experience customers will remember.
Color Selection Factors with Zipper Boxes
Practicality matters in packaging. The first thing is your own product. The color of the packaging should work with the product, not against it. For example, if the product is colorful and vibrant, choose a neutral box. The box should not clash with the product. The next thing is your target audience. Different cultures perceive and interpret color differently. For example, a color may symbolize wealth in one region, while in another region, the same color may have a different significance. A distal shipping box may need to have a darker color to avoid showing scuff marks and scratches from delivery. Finally, balance is needed with your packing partner. For color selection, packaging printing expert Zhuoyue with more than twenty years of work experience in printing packaging can offer you appropriate advice. He will guide you regarding the different techniques of printing, the relation of the materials of the packaging, and your budget to different packaging colors. He will ensure your color vision is not only beautiful, but also practical and functional.