How to turn logistics cardboard boxes into mobile brand advertising spaces
When you get a package in the mail do you remember the cardboard shipping box? If you are like most people that box gets tossed in the recycling almost immediately without ever being thought about agai""n. This is a huge missed marketing chance for companies shipping products. The box is not just a container. It is l a blank canvas that is free to market anywhere. It is a mobile advertising that goes straight to your advertising target. Altering a simple brown shipping box to provide a marketing opportunity to the customer is a brilliant idea. It is economically smart to get more value out of something you are already paying for. Using the shipping box to execute a brilliant advertising stratetgy on a customer is paying. Most buisinesses simply use the shipping box to send marketing materials. Shipping boxes can be used to market the buisiness branded products that can be used in functional practical ways. Ships that are typically time consuming can be simplified to enhance a box marketing experience.
Unboxing is One of Your Product's First Touch Points
Before trying your product, customers interact with your box first as part of the unboxing experience. For many e-commerce businesses, unboxing has become the first physical touch point of the customer's journey. A plain, unmarked box is bland, and it doesn't say anything. But your brand is trying to tell a story, and a well-made custom paper box starts telling that story even before the box is opened.
Think about the psychology here. Anticipation builds when a box is customized with your brand, slogan, and colors. A custom box gives the impression that the recipient's order is high quality and that your brand cares about the order. This improves the experience even if the box is filled with something mundane. It's not about spending a lot of money on expensive packaging, either. High quality printing on clean, sturdy box boards goes a long way. And when a customized box appears on a customer's doorstep, it becomes a billboard to everyone passing by. Organic brand exposure that no digital ad can achieve.
Designing Packing That Advertising Consumers Mobile Volume
When done right, advertising mobile people packing becomes much more than just a logo on the side. From packing designing and materials to the recyclability of the box, every inch of your customer packing is advertising your business mission. Advertising, business goals, and values must all be aligned to determine the visual design, and marketing strategy to use.
Minimalistic design and earthy colors with recycling icons could indicate a business focused on sustainability, whereas a child toy company could use fun designs, colors, and interior box cut outs that assemble into a game. The ever-growing social media accounts on the window of your shipping box, an unifying social media handle, a thank-you card with a QR code to a loyalty program, and social media handle that invites a customer to lose and use social direct mini marketing are all details that ignite packing magic. Professional designers know how to place shipping advertising, use scannable printing, and center a logo beautifully so the story scplaying is cohesive while the story design is on the box.
Marketing Meets Functionality: Keeping Your Customers Engaged
Your box design deserves praise. Unfortunately, without protection, the design will go to waste. As boring as it sounds, the primary function of a shipping box is to arrive intact. This is why the combination of clever marketing and solid structure is essential. This is the point where engineering meets fine design. The design has to be able to withstand the shipping process, incorporating the ideal flute and board strength. Is it a long and skinny box that would need a C flute? Are there heavy items that would require a 5 ply board?
When we divert from box protection we can advertise. The box has to allow for easy opening. If not, we run the risk of damaging the box. If the box is branded, we may be left with a poor impression of the finished product. If the box is branded, we may be left with a poor impression of the finished product. Marked boxes should be complimentary to their purpose and provide a smooth opening process. Reusable boxes allow the brand to be stored within their home for long periods of time. In summary, to open a box with clean, tear away strips is a branded experience that avoids damage to the boxes exterior and communicates that the box is strong and well constructed. It builds trust with the product and surpasses the unboxing experience.
From cost center to loyalty building investment
Seeing packaging as just a cost is an outdated and wrong way of thinking. Leading companies view a designed shipper as an investment toward customers retention and brand defense. There is a return on this investment in many ways. It improves customer satisfaction, thereby reducing returns and increasing the chances of a review. An increase in satisfied customers leads to positive social media sharing of the unboxing experience. This form of authentic user generated content is more valuable than any advertisement.
Secondly, it builds off brand awareness. An idiosyncratic box sitting on a porch or on a table in a mail room can stand out. It can make your brand the centre of attention in an office or an apartment building. Lastly, it builds emotional connection. In a world centered on digital interactions, a carefully designed, physical item draws attention. It sends a message to the customer that they are appreciated more than just the purchase. Working with a packaging supplier that offers integrated design services can make this change to your brand more efficient. They can make your brand vision become a real, protective, custom paper box that continues to work for your brand even after the purchase, making it more than just a conveyance to your product. It can become a moving ad for your brand.