How can you use custom stickers to increase your brand exposure by 300% in 30 days?

Let's say you are on your daily walk, and you pass a sticker on a laptop. Later, you see the sticker on a water bottle at the gym. And then, you see the sticker design on 10 other different items. Would you be able to guess the brand that produced that sticker? The answer is most likely, yes. Would you be able to guess the brand that produced that sticker?  The answer is most likely, yes. Would you be able to guess the brand that produced that sticker? The answer is most likely, yes. Stickers are a really useful branding tool and this is the reason why.

In today's digital world where ads bombard consumers every few seconds, stickers stand out. Stickers are physical, unique, and promote customer engagement. Stickers promote your customers to be living and breathing marketing tools for your company. Stickers are an incredibly high value means to promote your business. With an effective marketing strategy, your company could promote your business by over 300% in a month. With over 20 years of custom printing, Zhuoyue Printing knows a good sticker. Plus, they have the knowledge and eco-friendly options to help you. This is a great time for us to create a 30-day marketing strategy to leverage stickers for marketing and promote your business.

Why Stickers? The Psychology of a Small Sticky Note

First, let's answer the question, "Why stickers?" Good stickers are an effective marketing tool. Good stickers are more than just putting your logo on a sticker. Good stickers create a relationship and community. When someone sticks your sticker on a surface, it is a statement. They signal to their community, "I support this brand. This is my community." Good stickers are an expression of the customer, their brand loyalty, and their support for the brand.

Stickers have a certain kind of 'viral potential.' Think of a sticker on a car parked in a busy city. It's likely to get thousands of impressions each day. When the car moves to a new location, the sticker gets even more impressions. It's basically a moving billboard, and you likely spent less than a dollar on the sticker. This kind of marketing is more trustable than traditional marketing because it's more organic, word of mouth marketing.

Create and Purchase Your Sticker Design

You have 30 days to complete the tasks, with this week being the first week. The target to reach this week is the purchase of a sticker design. Avoid the use of a simple logo on a flat white surface. How does your brand stand out? Channel design ideas around the brand's attributes and identity. With a great sticker you can get people to display it.

Consider the shape. A die cut sticker shaped exactly to the outline of your design looks better than a standard circle or square and often looks more premium. Think about size. A variety of sizes can be helpful from smaller ones which can be placed on laptops to bigger ones suitable for car windows. Choose a quality manufacturer. A company like Zhuoyue which has a design team and next-day proofing will be able to refine your design and take it to the next level. Cheap and poorly printed stickers will reflect badly on your company. You want to work with sticker manufacturers who offer quality stickers with a good finish, are long lasting, and are resistant to weather.

Seeds your stickers in the wild

Having received your printed stickers, it is now time for action. Week 2 is about getting them on surfaces. But use some strategy to avoid random placements.

Consider locations where your target customers might frequent. A local coffee shop? A university? A local gym? A record shop? Ask the owners if you can leave a small container of stickers. Many of them will be happy to support you. Visit local fairs, markets, or meetings related to your industry, and take your stickers with you. The more you engage with others, the more valuable your sticker gift will be to them. Also, a great approach is adding a sticker to any shipped order. This brings joy to your customers and makes them your ambassadors.

Start a Campaign for User Generated Content

It’s time to take stickers to the next level. Week 3 will be social media. Start a simple campaign. Think up a unique hashtag such as #MyBrandNameSpotting and ask people to post photos/videos if they see your sticker and where they saw it.

You could add an incentive to further entice customers. "Post a photo of our sticker on your laptop to enter a drawing for a $50 gift card!" or "The coolest location photo of our sticker wins a free product!" This accomplishes multiple objectives. It helps people engage with your brand, and they help create an audience for your sticker by having their followers see it. This type of user content helps build social proof as it demonstrates that actual people are engaging and loving your content.

Analyze, Engage, and Reward

The final week of your 30-day challenge is all about analyzing the results and maintaining momentum. What happened on social media? Evaluate the number of people who used the sticker challenge hashtag, the number of new followers, increases to website visits or sales? Considering the sticker giveaway, any social media engagement is a win.

Interact with all participants. Engage with their profiles; comment and thank them. This develops loyalty. You need to announce your contest winner. Afterwards, set your next plan into motion. Perhaps it’s time to create a second sticker with another design. Or a limited edition one. The goal is to maintain momentum. Stickers are not a one-time thing, they are a conversation with your community.

 A Stickers Strategy For The Future.

Once you have completed your 30-day sticker campaign, think about how you can incorporate stickers into your marketing plan for the long term. Stickers encourage repeat purchases so include them in all your shipments, give them out at all your in-person events, and consider making sticker packs. You'd be surprised how so many people would pay for a pack of stickers. Many will gladly buy a pack of stickers. Stickers can also be used to promote your new products or for your seasonal promotions. Great stickers can initiate a campaign that your audience will deeply appreciate. It will create a fondness for your brand and ensure that customers will think of you. Stickers will promote your brand in a fun and immediate way.

Ultimately, the sticker is the marketing tool of the future. It is cheap, effective and solid. By using this 30 day plan, you will be able to use the true power of stickers to transform your customers into an excited, walking advertisement. You will be able to elevate your business from being just a name to being a recognizable, adored brand to your customers. Along with a printing partner that is experienced, quality and eco friendly, such as Zhuoyue, your stickers will be appreciated, not just seen.